Just like Web 2.0 start-ups have been spending much of 2009 trying to figure out how to turn users and community into revenues, so too have the last few years’ crop of Internet celebrities been trying to figure out how to make a business out of those over-used buzz words “their personal brands.” Think of all the online fame that’s been created in the last few years amid this hype of the Web democratizing celebrity. Now try to name how many of them crossed over to mainstream popularity

Here is the original:
Zoe Keating: Web Fame that Actually Translated to a Career

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